Bush's Beans

Jay Bush and his talking dog Duke had been slinging delicious baked beans and protecting the secret family recipe for decades. Their product line was getting an update to go beyond baked beans, so it was time to update the brand campaign as well. We took Jay from a nerdy khaki wearing, cheesy-joke telling spokesperson to reveal more of his true self. We paired his tattoo bearing (yes, he’s had those the whole time), unshaven, well-dressed family representative with a complete food styling makeover to be more appealing to a modern audience. We get a sneak peak into the secret kitchen where all the Bush’s bean magic is made.

Bush's went from being known just for their baked beans to being known for all the beans, beans and beans!

Behind the beans: Our canine hero, Duke (not his real name) only flies first class. Ah, a dog’s life.