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Loves
Team
CD: Natalie Perry, ACD: Anthony Karagosian,
AD: Rob Reid, CW: Burke di Piazza,
Illustration: Montana Flaherty
Launching a new regional furniture company from scratch isn’t easy. Creating assets for the launch campaign on a fraction of a budget, during the beginning of a global pandemic isn’t easy either. Loves Furniture had a unique proposition to customers – being able to shop for furniture without being hounded by sales sharks. Now there’s something people would actually love. That was it, “A Loves Story.” A playful, in-house illustrated and animated campaign that didn’t cut the creativity short even with our production limitations.
Furniture shopping with everything you want and nothing you don't.
Goodbye sales sharks. Hello Loves.
